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Photography and Copyright Issues
photo copyright Kathryn McCrary for Guide 2 Athens and Waiting on Martha Photography is a huge part of a creatives business whether you sell products or services, or maintain a blog. We all know a...
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Assessing Your Business’ Foundation: 7 Areas of Consideration
The brand experience of your business is important, but so is the health of your “behind the scenes” business foundation. (photo: Kelli Boyd Photography for The Southern C and Visit Savannah) With the...
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#MYHASHTAG: 5 Tips on Using Hashtags Legally as it Relates to Your Brand
photo: Grey Owl Social of Grace Graffiti’s #tscsummit sign for The Southern C Summit After attending my 3rd Summit, I’ve been reflecting on the presentations, conversations, and topics of interest....
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The Name Game: Should You Name Your Business After Yourself?
There are strong reasons creatives want to use their name to build their brand, however there are strong arguments against doing so as well. (photo: Kathryn McCrary for The Southern C + Waiting on...
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Collaborate With Care: Why Every Creative Entrepreneur Should Use a...
Whether collaborating in your office or over a glass of wine, every creative entrepreneur should be protecting themselves with a non-disclosure agreement (NDA). photo: Kathryn McCrary for The Southern...
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Understanding the Parts of a Non-Disclosure Agreement (the DNA of the NDA)
Whether you are talking over a casual meal or formally in an office, every creative entrepreneur should be using a non-disclosure agreement (NDA). photo: Kathryn McCrary for Waiting on Martha and...
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The Importance of an Employee Handbook
Whether your business is big or small, if you have employees, you need an employee handbook. (photo: Kelli Boyd Photography of the well-run Emily McCarthy Shoppe) If you have employees, or plan to hire...
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Four Months Post-Summit: Reflections and Motivations
(photo: Mary Margaret Curtis of Mary Little Moments) It’s now been about four months since the 2018 Southern C Summit. #timeflies And as I review my notes from the Summit (something you should do...
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Case Study in Branding: What’s in a Name? Let’s call a Spade a Spade.
Kate Spade place settings from Lifeguard Press at the 2015 Summit lunch (photo: Chanterelle Photography) Before her unexpected death earlier this year, designer Kate Spade (or should I say formerly...
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Trademark Myths and Misconceptions
Photo: Kelli Boyd Photography of Gunner’s Daughter at Sip, Shop + Socialize, 2019 Southern C Summit. What’s in a Name? A Logo? A Tagline? Short Answer: The value of your entire brand. Of all of the...
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